I rely on NOW Foods Vitamin A for its quality, value, and eye and bone benefits.
I've been using NOW Foods Vitamin A for two years. It's an affordable, high-quality supplement that supports my eye and bone health with added Vitamin D for calcium absorption.Product Detail

This is a review of product:
NOW Supplements, Vitamin A & D 10,000/400 IU, Eye Health*, Essential Nutrition, 100 Softgels
From Amazon.com

Have used this brand for a couple years. Good value.
Product Overview: NOW Foods Vitamin A 10,000 IU & Vitamin D 400 IU
This softgel supplement combines two essential vitamins: Vitamin A (10,000 IU) and Vitamin D (400 IU). Vitamin A is crucial for maintaining healthy epithelial tissue found in the eyes, skin, respiratory system, gastrointestinal tract, and urinary tract. This supports vision, skin integrity, and immune function. Vitamin D promotes calcium absorption and transport to bones, making this product beneficial for both eye and bone health. The product is Non-GMO, Kosher (contains gelatin), and Soy Free. It is GMP Quality Assured with an NPA A-rated certification, meaning every manufacturing step—including lab testing for stability, potency, and formulation—is verified. Packaged in the USA by a family-owned and operated company since 1968, NOW Foods ensures reliability.
Key Benefits from Customer Experiences
Based on user feedback, many customers appreciate the product's consistent quality and value for money. For example, one long-term user notes they have used this brand for years and find it to be "good value." Other reviewers report positive results such as clearing acne, improving skin and hair health, and effective pharmacokinetics due to the lanolin-derived vitamin D. These outcomes align with the product's role in supporting epithelial tissue (skin) and overall wellness. The added vitamin D enhances calcium utilization, further supporting bone density.
Why Choose NOW Foods Vitamin A & D?
NOW Foods is a trusted brand with over five decades of history. Their manufacturing adheres to strict GMP standards, ensuring purity and potency. The softgel form is easy to swallow and allows for optimal absorption. This supplement is ideal for anyone seeking to maintain healthy vision, strong bones, and clear skin. It's also free from soy and GMOs, catering to many dietary preferences. With a high customer rating (4.7 stars from 537 ratings), it's a top choice in the Vitamin D supplements category.
Important Nutritional Insight
Vitamin A (retinol) from animal sources is more bioavailable than plant-based beta-carotene. This product likely provides retinyl palmitate, a common form in supplements. Vitamin D3 (cholecalciferol) from lanolin is the same form produced by human skin upon sun exposure. Together, these two vitamins work synergistically: vitamin A supports cell differentiation and immune function, while vitamin D regulates calcium and phosphorus balance. Consistent intake can help prevent deficiencies that lead to night blindness, dry skin, and weakened bones.
Usage Tips and Safety
Typical dosage is one softgel daily with a meal. Do not exceed recommended dose unless directed by a healthcare professional. Vitamin A is fat-soluble and can accumulate in the body, so long-term high doses should be avoided. This product provides 10,000 IU of vitamin A (200% of the daily value) and 400 IU of vitamin D (50% of the daily value), which is safe for most adults. Always consult with a doctor before starting any new supplement, especially if pregnant, nursing, or on medication.
Final Verdict
NOW Foods Vitamin A & D offers excellent value and proven benefits. With decades of family ownership, rigorous quality control, and positive customer reviews (including long-term users), it's a reliable choice for supporting ocular, skeletal, and skin health. The combination of two key vitamins in one softgel simplifies supplementation.
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